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Videos

Head or heart

In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research...

Catalogue: Congress 2016: #WOW
Author: Alexander Wheatley
Company: Kantar
June 15, 2016
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Citation

Wheatley, A. (2016a, June 15). Head or heart. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/head-or-heart


Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stay-agile-or-


Research papers

Slow burn to fiery flame

This is an account of how market researchers can apply the expertise of data analysis in non-traditional research to deliver leading-edge insight. The issue explored is slow growth in the coffee category. Going beyond primary research, three...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ritanbara Mundrey
May 19, 2016
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Citation

Mundrey, R. (2016a, May 19). Slow burn to fiery flame. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/slow-burn-to-fiery-flame-8656


Research papers

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
May 19, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, May 19). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments


Research papers

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
May 19, 2016
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Citation

McCallum and Nishi (2016a, May 19). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand--8652


Research papers

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
May 19, 2016
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Citation

Leathwood, A. (2016a, May 19). How to save two industries and make a little money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money-8647


Research papers

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
May 19, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, May 19). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile-8649


Research papers

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
May 19, 2016
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Citation

Moriguchi and Welch (2016a, May 19). Future-proofing a tracking study in Japan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-proofing-a-tracking-study-in-japan-8646


Research papers

The new (new) social TV revolution

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016
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Citation

Mathias, Tomás, Pagura and Doria (2016a, April 13). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution-8638